Trees are essential to our survival and it is important that our work creates more trees for oxygen generation and carbon capture than are used in the production of our books. That is why we have committed to supporting Word Forest, a UK based environment and education charity that plants trees in the UK but predominantly in Kenya, where they grow up to 10 times faster than anywhere else on the planet. They also foster education and have a comprehensive programme of women's empowerment initiatives. 2.5% of our net annual profit (ex. VAT) will be donated to Word Forest, as our charity of choice. As per their website, £25 covers the cost of clearing scrub, planting and nurturing 10 trees, each locking in 1/4 Tonne of Carbon Dioxide once mature. These are mostly fruit-bearing trees that help to feed and provide employment for the local community. By purchasing STUFF, you are effectively helping to combat climate change and to gift improved wellbeing and opportunities to communities in need. Thank you!